A Print Shop website should give customers clear information about who they are buying from, what they will receive and what happens if something goes wrong. Well-written policy pages set expectations before checkout, reduce avoidable questions and help customers buy with confidence.
These pages are part of your own business website and should reflect your products, processes and legal obligations. Workspace provides the tools to create and publish the pages, but it does not supply legal advice or determine the terms under which you trade.
Pages your Print Shop website should consider
Terms and Conditions
Your Terms and Conditions explain the basis on which a customer purchases from you. Depending on your business, they may need to address:
- your business or trading name and contact details;
- how an order is accepted;
- prices, currency, taxes and payment;
- production and estimated delivery timeframes;
- custom-made or made-to-order products;
- customer-supplied information and delivery addresses;
- changes, cancellations and order corrections;
- product availability;
- reasonable variations in colour, crop, scale, materials or finish;
- intellectual-property and permitted use of your photographs or artwork; and
- any limits or responsibilities that can lawfully apply.
Your terms cannot remove rights that customers have under applicable consumer law.
Returns, Repairs and Damage
Explain what the customer should do if a product arrives damaged, is faulty or does not match the order.
Consider covering:
- how quickly the customer should contact you;
- the information and photographs needed to assess the problem;
- whether packaging should be retained;
- how returns are authorised;
- when a replacement, repair, reprint or refund may be appropriate;
- how change-of-mind requests are handled; and
- how custom-made products are treated, subject to the customer’s legal rights.
Keep the instructions practical. A customer dealing with a damaged delivery should be able to find the contact method and next step quickly.
Shipping and Delivery
Explain where you deliver, how delivery is charged and what customers should expect after ordering.
This page may include:
- the countries or regions you serve;
- estimated production and shipping timeframes;
- how shipping is calculated;
- whether tracking is supplied;
- responsibility for providing an accurate delivery address;
- customs, duties or import charges where relevant;
- delays during peak periods; and
- what to do when a parcel is delayed, lost or damaged.
Describe timeframes as estimates when they are not guaranteed, and update the page when your production or delivery arrangements change.
Privacy
Explain what personal information you collect, why you collect it, how it is used and who it may need to be shared with to process an order.
This can include contact and delivery details, order information, payment processing, website or gallery activity, marketing choices and how someone can contact you about their information.
Do not treat an email address supplied for an order as automatic permission for unrelated marketing.
Contact information
Provide a clear way for customers to contact the business responsible for the sale. Include the business or trading name, an appropriate email address and any other contact information you support.
A customer should not need to search social media to ask about an order or report a problem.
Write for the products you actually sell
Generic wording often creates gaps. A wall-art business may need to explain framing, mounting, materials, colour variation and large-product delivery. A photographic-print shop may need to explain paper finishes, image proportions, cropping and the difference between screen and print appearance.
Review each policy against the real customer journey:
- What does the customer choose?
- What is made or supplied after the order?
- Who fulfils and ships it?
- What could reasonably vary?
- What questions or complaints commonly arise?
- What should the customer do next if there is a problem?
Use plain language and avoid making promises that your actual process cannot support.
Create the pages in Workspace
- Open Website Pages.
- Select Add Webpage.
- Give the page a clear name, such as Terms and Conditions or Returns and Repairs.
- Open the page in Page Designer.
- Add the policy content using clear headings and short sections.
- Add the appropriate contact details and links to related policies.
- Publish the page and open its public URL to check the formatting.
- Repeat the process for the other policy and customer-information pages you need.
See How to create and publish a website page for the full page-building workflow.
Make the pages easy to find
Policy pages are often placed in the website footer so they remain available throughout the site without overwhelming the main navigation. You can also link to relevant information from the shop page, contact page and other points in the customer journey.
Use descriptive link text such as Terms and Conditions, Returns and Repairs, Shipping and Delivery and Privacy. Avoid vague labels such as “More information”.
For menu guidance, see How to create menus and website navigation.
Review and maintain the wording
Review these pages whenever you change products, prices, fulfilment arrangements, delivery regions, production timeframes, payment methods or customer-service processes.
Keep a record of important wording changes and the date they took effect. If your terms need to apply to a particular transaction, obtain appropriate advice about how and when they should be presented to the customer.
Important: Do not copy another photographer’s or retailer’s policies. Their wording may not reflect your business, your location or the consumer laws that apply to you. Have the final documents reviewed by an appropriately qualified adviser.
