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Wedding and portrait clients often want more than one photograph from their gallery. Workspace volume pricing lets you reward those larger orders while still allowing the client to choose different photographs.
How volume pricing works
You can set up to two quantity breaks for eligible loose prints.
For example, you might offer one price when a client orders five or more prints and another when they order ten or more. The exact quantities and prices are up to you.
The photographs do not need to be identical. Prints count towards the same quantity break when their product size and paper or finish match.
In your price list, you can add one or two quantity breaks to an eligible loose print. You will see Volume prices below eligible products which will bring up a pop up for you to configure the pricing.
What your clients see
Available volume prices are shown to the customer while they shop. As qualifying products are added or removed, Workspace recalculates the cart.
This lets clients see the value of adding another print without needing a coupon code or contacting the studio for a special price.
Set prices that work for your business
A volume price should still account for your production costs, fulfilment and profit. The purpose is not simply to discount prints, but to give clients an attractive reason to create a larger collection.
Consider the quantities your customers commonly order, then place your price breaks slightly above them. A client considering four prints, for example, may see value in ordering five when the next pricing level is clear.
You can use the second quantity break to recognise a substantially larger order without applying your lowest price too early.
Review your gallery pricing
Open your Product Pricing settings in Workspace and review the eligible loose prints in your price list.
Look at the sizes and finishes your wedding and portrait clients are most likely to order in multiples, then decide whether volume pricing could make a larger collection more appealing.
This entry was posted in Updates by Alexandria Baugh
