A Workspace Print Shop is displayed through a webpage built in Workspace. You first create the Print Shop gallery, then build a Workspace website page that introduces the work and displays it using the Print Shop Gallery widget. You can also use Print Feature to highlight a smaller, curated selection.
If your complete website is built in Workspace, this shop page becomes part of that site. If your main website is hosted on another platform, link from that website to the published Workspace shop page.
Build the Workspace shop page
- Build and review the Print Shop gallery, including its products, price list, display images and checkout settings.
- Open Website Pages and create the webpage that will present the shop.
- Open the page in Page Designer.
- Add a Print Shop Gallery widget for the broader shop, or Print Feature for selected photographs.
- Select the Print Shop gallery or images you want the widget to display.
- Add the supporting page content that introduces the work and helps visitors understand what they can buy.
- Save and publish the page, then check it on both a computer and a phone.
The Workspace webpage provides the customer-facing introduction to your shop. The Print Shop gallery remains the source of the images, products, prices and purchasing experience. Update the gallery when you need to change what is for sale, and update the webpage when you want to change how the collection is introduced.
Build a complete shop page
The Print Shop widget does not need to sit on an otherwise empty page. Use Page Designer to create a more considered introduction to your collection and guide visitors towards purchasing.
A useful shop page might include:
- A hero banner: use a strong image and a short heading that immediately establishes the style or subject of the collection.
- Introductory text: briefly explain what you photograph or create, what inspired the collection and what customers can purchase.
- Featured work: use images or Print Feature to highlight a carefully selected range.
- Collection introductions: if you sell several bodies of work, explain the difference between them and provide a clear route into each one.
- Product guidance: introduce the types of prints or wall-art products available. Customers can then select the exact image, size and finish through the Print Shop.
- Display images: show selected products in suitable room settings to help communicate scale and presentation. Make clear that these are illustrative.
- Calls to action: use clear wording such as Shop the Collection, View Available Prints or Buy Wall Art.
- About the artist or photographer: a short personal introduction can help customers understand the story behind the work.
- Practical information: answer common questions about production, fulfilment, delivery and how colours or proportions may differ between products.
Keep the page focused. Its purpose is to build interest, provide context and make purchasing straightforward—not to repeat every product option already shown within the Print Shop.
A useful shop-page order
- Hero image and collection title.
- Short introduction.
- Featured images, Print Feature or Print Shop Gallery.
- Product or collection explanation.
- Clear invitation to explore and purchase.
- Short artist introduction and practical information.
For the widget choices and setup steps, see How to display your Print Shop and feature prints on your website.
For guidance on arranging the page, see Understanding sections, columns and widgets and How to add and organise images on your website.
If your complete website is built in Workspace
Build the shop page as part of a complete, trustworthy website rather than treating it as the only page customers need.
Your site will typically also need:
- a home page;
- an About page;
- a Contact page;
- Terms and Conditions;
- Returns and Repairs information;
- delivery or shipping information;
- privacy information; and
- any other policies or customer guidance relevant to what you sell.
Add the shop to the main website navigation using clear wording such as Shop Prints, Print Shop or Buy Artwork. Make sure customers can also reach the supporting information from the shop and checkout journey.
The exact legal and policy information you require depends on your business and location. Obtain appropriate professional advice rather than copying another business’s wording.
If your main website uses another platform
You still build and publish the customer-facing shop page in Workspace. Then link to that Workspace page from your externally hosted website.
- Open the published Workspace shop webpage and copy its URL.
- Add a navigation item, button or linked image on your main website.
- Use clear wording such as Shop Prints, Visit the Print Shop or Buy Artwork.
- Check the complete customer journey from your main website to the Workspace shop page, product selection and checkout.
Place the link somewhere easy to find, such as the main navigation. You can also feature selected work on your external home page, portfolio or blog and direct visitors to the Workspace shop page to browse and purchase.
Review the complete customer experience
- Check the Workspace shop page and Print Shop on phones and larger screens.
- Make sure the website wording matches the products currently offered.
- Confirm that headings, text and calls to action make the next step clear.
- Check that display images are clear, correctly cropped and identified as illustrative where necessary.
- Check the product selection, cart and checkout.
- Confirm that Contact, Terms and Conditions, Returns and Repairs, and delivery information are easy to find.
- Update links on an external website if the Workspace shop-page URL changes.
