Workspace has several email tools because not every message has the same purpose, audience or permission basis.
Marketing emails
Marketing emails are campaigns sent to subscribed contacts in your Email Marketing Audience. You choose the content, audience filter and scheduled send time. An unsubscribe option and mailing-list address are included.
System Emails
System Emails are operational messages associated with a Workspace event, such as a form response, booking communication, invoice reminder or payment acknowledgement. They help someone complete or understand an action and are not a substitute for mailing-list consent.
Gallery Sales Workflows
A Gallery Sales Workflow is applied to a gallery and reacts to its dates, status or customer behaviour according to the triggers you select. It can contain gallery emails, abandoned-cart follow-up, promotional messages, actions and banners.
You do not add individual contacts to a Gallery Sales Workflow. Applying and activating it on a gallery allows eligible actions to run for that gallery.
Choose the tool by purpose
- Use Email Marketing for a permission-based subscriber audience.
- Use System Emails for operational communication caused by a specific event.
- Use Gallery Sales Workflows for communication and promotions connected to a gallery.
A person being a client, gallery visitor or purchaser does not automatically mean they have consented to general marketing.
