Basic search information helps people and search engines understand each page. In Workspace, the key search fields are the Page Title, Page URL Slug and Meta Description.
Give every page a purpose
Decide what question the page answers and who it is for. A focused page is easier to name, write and link to than one trying to cover every service at once.
Write a clear Page Title
The title should accurately describe the page. Include the service or subject people recognise, and a location when it is genuinely relevant. “Family photography in Christchurch” is more informative than “Memories”. Keep it natural and consistent with the content.
Use a readable URL slug
Workspace can suggest a slug from the title when the field is empty.
- Keep it short and descriptive.
- Use ordinary words separated by hyphens.
- Avoid dates unless the page is time-specific.
- Do not change an established live URL without considering existing links.
The homepage always uses the root URL and its slug cannot be changed.
Write the Meta Description
Summarise the page in one or two useful sentences. Explain the service or information and give someone a reason to choose the result. Search engines may display different text, so write for clarity rather than trying to force an exact result.
Understand Meta Keywords
A Meta Keywords field may appear in some Workspace content editors. Major search engines do not use this field as a ranking target, so do not treat it as a keyword checklist. Put your effort into the visible title, headings, useful writing and internal links.
Use visible headings and copy well
Give the page one main topic. Use descriptive headings to break up longer content and answer important questions naturally. Avoid repeating phrases simply to target search terms.
Describe images appropriately
Where image settings include alternative text, briefly describe the useful visual information for accessibility. Do not turn alternative text into a keyword list. Decorative images may not need a description.
Build useful internal links
Link related pages using words that explain the destination, such as “view our family photography portfolio” rather than “click here”. Important service, enquiry and booking pages should be reachable through navigation and relevant page content.
Check the public page
After publishing, open the public URL and confirm the title, description, content and links. Search visibility is not immediate or guaranteed, but accurate pages, helpful content, clear navigation and a connected domain provide a sound foundation.
For the broader strategy, see SEO basics for photographers and creative businesses. For your own domain, see Custom Domain Setup.
